Business development, Berlin, and sustainability: interview with Anne Thurmann

Anne has been in Hyphen’s business development team for over six years. Based in our Berlin office, she works on strategies to identify and pursue new business opportunities in Germany. She is also a core member of our sustainability committee.

We interviewed Anne to find out more about her role and background…

Can you tell us a bit about yourself?

I started working at Hyphen when I was still a student doing my Master’s degree in English Literature back in 2017. Two years later, I joined Hyphen full-time and am now responsible for the business development activities in Germany. In 2021, I also became one of the core members of Hyphen’s sustainability committee.

What does your role involve?

As business development manager, I generally deal with strategies for winning new clients. This includes understanding clients’ needs and identifying trends and promising target groups. I also represent our company at trade fairs and conferences to make new contacts and extend our network.

What does being a sustainability committee member mean to you?

To me, sustainability means minimising the negative impact on the environment and other people as much as possible. In my opinion, it is not about doing everything perfectly, but about everyone making small contributions through their actions, so that together we can make a big positive impact on nature and our society.

The construction industry is responsible for almost 40% of the global CO2 emissions and helping to critically analyse what we do and suggest improvements to our operations gives my role a deeper sense of purpose. That is why it’s all the more exciting to be part of Hyphen’s sustainability committee.

What do you enjoy most about your role?

The multitude of possibilities it offers! As a business development manager, you always have to adapt to changing external circumstances and people’s needs. There is always variety in my day-to-day work.

What’s the best thing about working for Hyphen?

The people. I can safely say that I have made true friends over the years, which is something I don’t take for granted in a working environment. It’s truly heartening having friendships in different countries across Europe and being able to feel at home in so many places.

What’s the best thing about working in Berlin?

Where can I start? The vastness of the city, the inspiring people, the food, the art scene, our beautiful office location, the endless number of opportunities to do whatever and be whoever you want… Berlin never fails to surprise you. I’m happy to call it home.

What do you like to do outside of work?

I love cooking, baking, and trying out new food spots in Berlin and elsewhere.

If you were a building, what would you be?

Undoubtedly, I would be a classic Haussmann-style apartment building.

What may your colleagues in other offices find most surprising about you?

I have a neurological condition called synaesthesia, where one sense comes through as another.

In my case, this translates into seeing numbers and time periods in vibrant colours and three-dimensional forms. I can also feel some colours. Small everyday activities like calculating, grocery shopping, or planning events take on a whole new level of adventure this way, haha!