The A&F Challenge

We’ve been working with Abercrombie & Fitch since 2005, when we were appointed as the local architect to support the opening of their first European flagship in London’s Burlington Gardens. In the intervening years, Hyphen’s network of offices across Europe have supported store openings in the Republic of Ireland, Germany and France, not only for Abercrombie & Fitch, but also for the Hollister and Abercrombie Kids brands.

Hyphen has always enjoyed supporting the A&F Challenge – an annual event that raises money for important charities. This year was our 5th visit to the Challenge event, which took place on Friday 6th September at A&F’s Home Office in New Albany near Columbus, Ohio. Prior to the fundraiser, we enjoyed spending time in client workshops which offered a great opportunity to get to know the brands better, as well as seeing how our US counterparts work to deliver projects.

This year, the Challenge raised money for SeriousFun Children’s Network – a global community of camps for kids with serious illnesses and their families. These specially designed facilities and programs allow every child, no matter the medical condition, to experience the magic of camp, always free of charge. So far, over $4 million has been raised and it’s not too late to donate. Click here to make a donation and join us in support of this cause.