{"id":11640,"date":"2022-05-20T12:40:00","date_gmt":"2022-05-20T12:40:00","guid":{"rendered":"https:\/\/hyphen.archi\/portfolio\/atletico-madrid\/"},"modified":"2022-05-20T12:40:00","modified_gmt":"2022-05-20T12:40:00","slug":"atletico-madrid","status":"publish","type":"portfolio","link":"https:\/\/hyphen.archi\/fr\/portfolio\/atletico-madrid\/","title":{"rendered":"Atl\u00e9tico Madrid"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0806ab5c wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20vw\">\n<ul class=\"post-side-nav wp-block-list\">\n<li class=\"current-menu-item\"><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#gallery\">Gallery<\/a><\/li>\n\n\n\n<li><a href=\"#related\">At a glance<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\" id=\"overview\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Hyphen has been working with the 2020-2021 La Liga champions since 2016, delivering a wide range of retail projects.<\/p>\n\n\n\n<p>We have helped deliver the club\u2019s flagship store in Gran V\u00eda Street and a variety of projects in multiple locations, including shopping malls, high streets, bus kiosks and at the club\u2019s famous Wanda Metropolitano stadium.<\/p>\n\n\n\n<p>As well as creating pop-ups for retail stores within Wanda Metropolitano, we are proud to have worked as executive architects on the stadium\u2019s museum. The museum is arguably the most important project that we\u2019ve delivered for Atl\u00e9tico. Named Territorio Atleti, the museum is a space of more than 1,400 sqm that offers an immersive experience into the culture and history of the club. It embodies a \u2018street\u2019 style with industrial, iron and concrete finishes that are more relatable (and accessible) to fans than high-end gloss finishes that the club\u2019s competitors tend to opt for. The amount of video and audio features in this project required extensive technical coordination but the most important consideration was making sure that the club\u2019s colours shone through, as colour plays a very important role in their branding and marketing of elite football clubs, like Atl\u00e9tico.<\/p>\n\n\n\n<p>Our most recent collaboration with the Spanish football giants involved the design of Atl\u00e9tico\u2019s first outlet store in Getafe. Our work as executive architects included the design of the 100 sqm&nbsp;retail space, processing licenses and installing furniture and decorations.<\/p>\n\n\n\n<p>Pablo Herr\u00e1iz de la Fuente, architect and associate at Hyphen is proud of our work with the club, especially as an Atl\u00e9tico supporter. Pablo says, \u201cWorking with the club has been an experience like no other. I personally can\u2019t wait to see what the future holds for Atl\u00e9tico de Madrid!\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"margin-top:1rem;margin-bottom:1rem;font-style:normal;font-weight:500\">Location<\/h2>\n\n\n<div class=\"taxonomy-location wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/hyphen.archi\/fr\/location\/espagne\/\" rel=\"tag\">Espagne<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/hyphen.archi\/fr\/location\/madrid-fr\/\" rel=\"tag\">Madrid<\/a><\/div>\n\n\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"margin-top:1rem;margin-bottom:1rem;font-style:normal;font-weight:500\">Sector<\/h2>\n\n\n<div class=\"taxonomy-sector has-link-color wp-elements-1c7fa30454f9ca115cbec36e5c1c1778 wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/hyphen.archi\/fr\/sector\/vente-au-detail\/\" rel=\"tag\">Vente au d\u00e9tail<\/a><\/div>\n\n\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"margin-top:1rem;margin-bottom:1rem;font-style:normal;font-weight:500\">Expertise<\/h2>\n\n\n<div class=\"taxonomy-expertise has-link-color wp-elements-38760e1fef98b3c733ce5e3a9600348c wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/hyphen.archi\/fr\/expertise\/larchitecture\/\" rel=\"tag\">L&#8217;architecture<\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Key contact:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow cbb-query-9-1\"><ul id=\"\" class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-9360 person type-person status-publish has-post-thumbnail hentry expertise-durabilite expertise-larchitecture location-espagne location-madrid-fr location-perou location-portugal people-type-main sector-centres-de-donnees-et-technologie sector-logistique sector-vente-au-detail\">\n<div class=\"is-display-block is-acf-field second-image wp-block-mfb-meta-field-block\"><div class=\"value\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/hyphen.archi\/app\/uploads\/2024\/02\/Pablo-H-Doodles-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Pablo Herr\u00e1iz de la Fuente\" \/><\/div><\/div>\n\n<figure style=\"aspect-ratio:1;\" class=\"featured-image wp-block-post-featured-image\"><a href=\"https:\/\/hyphen.archi\/fr\/person\/pablo-herraiz-de-la-fuente\/\" target=\"_self\"  ><img decoding=\"async\" width=\"1667\" height=\"1667\" src=\"https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Pablo Herr\u00e1iz de la Fuente\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H.jpg 1667w, https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H-300x300.jpg 300w, https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H-1024x1024.jpg 1024w, https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H-150x150.jpg 150w, https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H-768x768.jpg 768w, https:\/\/hyphen.archi\/app\/uploads\/2023\/12\/Pablo-H-1536x1536.jpg 1536w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/a><\/figure>\n\n<h2 style=\"font-style:normal;font-weight:500; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"wp-block-post-title has-x-small-font-size\">Pablo Herr\u00e1iz de la Fuente<\/h2>\n\n<div style=\"padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"wp-block-post-excerpt has-x-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Associate <\/p><\/div>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gallery\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-boldblocks-carousel-item-repeater cbb-block-parent is-carousel slider-top-nav js-carousel-layout cbb-g-1 cbb-carousel-preload\" data-carousel-settings=\"{&amp;quot;speed&amp;quot;:300,&amp;quot;loop&amp;quot;:true,&amp;quot;rewind&amp;quot;:false,&amp;quot;autoplay&amp;quot;:{&amp;quot;delay&amp;quot;:3000},&amp;quot;effect&amp;quot;:&amp;quot;slide&amp;quot;,&amp;quot;slidesPerView&amp;quot;:1,&amp;quot;spaceBetween&amp;quot;:32,&amp;quot;breakpoints&amp;quot;:{&amp;quot;576&amp;quot;:{&amp;quot;slidesPerView&amp;quot;:1,&amp;quot;spaceBetween&amp;quot;:32},&amp;quot;768&amp;quot;:{&amp;quot;value&amp;quot;:{&amp;quot;slidesPerView&amp;quot;:{&amp;quot;auto&amp;quot;:false,&amp;quot;value&amp;quot;:&amp;quot;3&amp;quot;},&amp;quot;spaceBetween&amp;quot;:32},&amp;quot;inherit&amp;quot;:null,&amp;quot;slidesPerView&amp;quot;:1},&amp;quot;1024&amp;quot;:{&amp;quot;slidesPerView&amp;quot;:3,&amp;quot;spaceBetween&amp;quot;:32}},&amp;quot;centeredSlides&amp;quot;:false,&amp;quot;pagination&amp;quot;:true,&amp;quot;paginationSettings&amp;quot;:{&amp;quot;enable&amp;quot;:true,&amp;quot;size&amp;quot;:&amp;quot;20px&amp;quot;,&amp;quot;spacing&amp;quot;:&amp;quot;0px&amp;quot;,&amp;quot;color&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;inactiveColor&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;opacity&amp;quot;:1,&amp;quot;dynamicBullets&amp;quot;:false,&amp;quot;horizontalGap&amp;quot;:&amp;quot;5px&amp;quot;},&amp;quot;navigation&amp;quot;:true,&amp;quot;navigationSettings&amp;quot;:{&amp;quot;enable&amp;quot;:true,&amp;quot;size&amp;quot;:&amp;quot;42px&amp;quot;,&amp;quot;spacing&amp;quot;:&amp;quot;0px&amp;quot;,&amp;quot;color&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;nextIcon&amp;quot;:{&amp;quot;icon&amp;quot;:&amp;quot;custom&amp;quot;,&amp;quot;value&amp;quot;:&amp;quot;&amp;lt;svg version=\\&amp;quot;1.1\\&amp;quot; id=\\&amp;quot;Layer_1\\&amp;quot; xmlns=\\&amp;quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&amp;quot; xmlns:xlink=\\&amp;quot;http:\\\/\\\/www.w3.org\\\/1999\\\/xlink\\&amp;quot; x=\\&amp;quot;0px\\&amp;quot; y=\\&amp;quot;0px\\&amp;quot; viewBox=\\&amp;quot;0 0 42 27\\&amp;quot; style=\\&amp;quot;enable-background:new 0 0 42 27;\\&amp;quot; xml:space=\\&amp;quot;preserve\\&amp;quot;&amp;gt;\\n&amp;lt;style type=\\&amp;quot;text\\\/css\\&amp;quot;&amp;gt;\\n\\t.st0{fill:none;stroke:#000000;stroke-miterlimit:10;}\\n&amp;lt;\\\/style&amp;gt;\\n&amp;lt;g&amp;gt;\\n\\t&amp;lt;line class=\\&amp;quot;st0\\&amp;quot; x1=\\&amp;quot;0\\&amp;quot; y1=\\&amp;quot;13.5\\&amp;quot; x2=\\&amp;quot;41\\&amp;quot; y2=\\&amp;quot;13.5\\&amp;quot;&amp;gt;&amp;lt;\\\/line&amp;gt;\\n\\t&amp;lt;polyline class=\\&amp;quot;st0\\&amp;quot; points=\\&amp;quot;28.3,1 40.8,13.5 28.3,26\\&amp;quot;&amp;gt;&amp;lt;\\\/polyline&amp;gt;\\n&amp;lt;\\\/g&amp;gt;\\n&amp;lt;\\\/svg&amp;gt;&amp;quot;},&amp;quot;prevIcon&amp;quot;:{&amp;quot;icon&amp;quot;:&amp;quot;custom&amp;quot;,&amp;quot;value&amp;quot;:&amp;quot;&amp;lt;svg version=\\&amp;quot;1.1\\&amp;quot; id=\\&amp;quot;Layer_1\\&amp;quot; xmlns=\\&amp;quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&amp;quot; xmlns:xlink=\\&amp;quot;http:\\\/\\\/www.w3.org\\\/1999\\\/xlink\\&amp;quot; x=\\&amp;quot;0px\\&amp;quot; y=\\&amp;quot;0px\\&amp;quot; viewBox=\\&amp;quot;0 0 42 27\\&amp;quot; style=\\&amp;quot;enable-background:new 0 0 42 27;\\&amp;quot; xml:space=\\&amp;quot;preserve\\&amp;quot;&amp;gt;\\n&amp;lt;style type=\\&amp;quot;text\\\/css\\&amp;quot;&amp;gt;\\n\\t.st0{fill:none;stroke:#000000;stroke-miterlimit:10;}\\n&amp;lt;\\\/style&amp;gt;\\n&amp;lt;g&amp;gt;\\n\\t&amp;lt;line class=\\&amp;quot;st0\\&amp;quot; x1=\\&amp;quot;42\\&amp;quot; y1=\\&amp;quot;13.5\\&amp;quot; x2=\\&amp;quot;1\\&amp;quot; y2=\\&amp;quot;13.5\\&amp;quot;&amp;gt;&amp;lt;\\\/line&amp;gt;\\n\\t&amp;lt;polyline class=\\&amp;quot;st0\\&amp;quot; points=\\&amp;quot;13.7,26 1.2,13.5 13.7,1\\&amp;quot;&amp;gt;&amp;lt;\\\/polyline&amp;gt;\\n&amp;lt;\\\/g&amp;gt;\\n&amp;lt;\\\/svg&amp;gt;\\n&amp;quot;}},&amp;quot;scrollbar&amp;quot;:false,&amp;quot;equalHeight&amp;quot;:true}\"><div class=\"carousel__inner\">\n<div class=\"wp-block-boldblocks-carousel-item cbb-block is-carousel-item has-parent carousel-item is-layout-flow wp-block-boldblocks-carousel-item-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"619\" src=\"http:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_140122-1024x619.jpg\" alt=\"\" class=\"wp-image-2747\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_140122-1024x619.jpg 1024w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_140122-300x181.jpg 300w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_140122-768x464.jpg 768w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_140122.jpg 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-boldblocks-carousel-item cbb-block is-carousel-item has-parent carousel-item is-layout-flow wp-block-boldblocks-carousel-item-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1022\" height=\"591\" src=\"http:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_201022.jpg\" alt=\"\" class=\"wp-image-2748\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_201022.jpg 1022w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_201022-300x173.jpg 300w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior_201022-768x444.jpg 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-boldblocks-carousel-item cbb-block is-carousel-item has-parent carousel-item is-layout-flow wp-block-boldblocks-carousel-item-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"http:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022-1024x459.jpg\" alt=\"\" class=\"wp-image-2749\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022-1024x459.jpg 1024w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022-300x134.jpg 300w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022-768x344.jpg 768w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022-1536x688.jpg 1536w, https:\/\/hyphen.archi\/app\/uploads\/2024\/01\/Atletico_interior2_201022.jpg 1916w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-c0cc5acee0de160a6ee7e91a0a883864 is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-boldblocks-carousel-item-repeater cbb-block-parent is-carousel js-carousel-layout cbb-g-2 cbb-carousel-preload\" data-carousel-settings=\"{&amp;quot;speed&amp;quot;:300,&amp;quot;loop&amp;quot;:true,&amp;quot;rewind&amp;quot;:false,&amp;quot;autoplay&amp;quot;:{&amp;quot;delay&amp;quot;:3000},&amp;quot;effect&amp;quot;:&amp;quot;slide&amp;quot;,&amp;quot;slidesPerView&amp;quot;:1,&amp;quot;breakpoints&amp;quot;:{&amp;quot;576&amp;quot;:{&amp;quot;slidesPerView&amp;quot;:1,&amp;quot;slidesPerGroup&amp;quot;:1},&amp;quot;768&amp;quot;:{&amp;quot;slidesPerView&amp;quot;:2,&amp;quot;slidesPerGroup&amp;quot;:1}},&amp;quot;centeredSlides&amp;quot;:false,&amp;quot;pagination&amp;quot;:false,&amp;quot;navigation&amp;quot;:false,&amp;quot;scrollbar&amp;quot;:false}\"><div class=\"carousel__inner\">\n<div class=\"wp-block-boldblocks-carousel-item cbb-block is-carousel-item has-parent carousel-item is-layout-flow wp-block-boldblocks-carousel-item-is-layout-flow\">\n<p class=\"has-text-align-center has-xxx-large-font-size\">3800+<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-3f477d74fa1fbce0d00c0679fb42b95f\" style=\"font-style:normal;font-weight:500\">Sqm<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-boldblocks-carousel-item cbb-block is-carousel-item has-parent carousel-item is-layout-flow wp-block-boldblocks-carousel-item-is-layout-flow\">\n<p class=\"has-text-align-center has-xxx-large-font-size\">2016<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-43e607b7f294d75407d9d75522bdae4e\" style=\"font-style:normal;font-weight:500\">Since<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hyphen has been working with the 2020-2021 La Liga champions since 2016, delivering a wide range of retail projects. We have helped deliver the club\u2019s flagship store in Gran V\u00eda Street and a variety of projects in multiple locations, including shopping malls, high streets, bus kiosks and at the club\u2019s famous Wanda Metropolitano stadium. As [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3757,"template":"","expertise":[226],"location":[385,370],"sector":[276],"class_list":["post-11640","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","expertise-larchitecture","location-espagne","location-madrid-fr","sector-vente-au-detail"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Atl\u00e9tico Madrid - Hyphen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyphen.archi\/fr\/portfolio\/atletico-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atl\u00e9tico Madrid\" \/>\n<meta property=\"og:description\" content=\"Hyphen has been working with the 2020-2021 La Liga champions since 2016, delivering a wide range of retail projects. We have helped deliver the club\u2019s flagship store in Gran V\u00eda Street and a variety of projects in multiple locations, including shopping malls, high streets, bus kiosks and at the club\u2019s famous Wanda Metropolitano stadium. 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